“They say you can’t measure social return, but in five years, somewhere in the world, social impact will be a measurable metric, I guarantee you. Some whizz kid is cracking that code — I wish it was us, but it isn’t. But just as measuring your carbon footprint wouldn’t have been considered doable 20 years ago, in the future there will be a way to tangibly measure social change for managers.”
-Excerpt taken from an interview with Cal Burns of Matchboxology
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